Budget Calculator

How Much Should Garage Door Companies Spend on Google Ads?

Based on 2025 benchmark data, here's what garage door company businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Garage Door Companies

$1,500

Minimum Monthly

~14 leads/month

$2,000-$4,000/month

Recommended Range

Best ROI sweet spot

$197

Cost Per Customer

50% close rate

Budget Math for Garage Door Companies

Average CPC$8.75
Conversion Rate8.43%
Cost Per Lead$98.67
Typical Close Rate50%
Cost Per Customer$197

At $99 CPL and 50% close rate, each customer costs $197. Average repair = $275, installation = $1,400. Repairs are break-even customer acquisition, but installations and future maintenance provide profit.

Seasonal Budget Adjustments for Garage Door Companies

Peak Months (Increase Budget)

March, April, October, November

Consider 20-50% budget increase

Slow Months (Conserve Budget)

June, July, August

Reduce or reallocate spend

Maintain consistent budget—emergencies happen year-round. Slight increase in spring/fall for installation projects.