$8.75
Average CPC
+66% vs $5.26 average
5.12%
Average CTR
8.43%
Conversion Rate
$98.67
Cost Per Lead
+41% vs $70.11 average
Source: LocalIQ 2025 (Home Services)
Not all garage door company keywords cost the same. Here's what you can expect to pay based on search intent:
Clear service intent with location modifier. High conversion rate.
Specific problem = ready to hire. Can't DIY spring replacement safely.
Security concern drives immediate action. Homeowner can't leave house unsecured.
Higher ticket ($800-2,500). Worth building separate campaigns for installation.
Common issue, clear service need, not typically DIY.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your garage door company campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when garage door company searches convert best. Early morning (6-9am) when people discover problems leaving for work
These keywords drain your budget without delivering quality leads:
Parts shoppers doing DIY repairs.
DIY buyers, not hiring professionals.
DIY research, will attempt self-repair first.
Maintenance DIYers, not service customers.
Troubleshooting themselves, not hiring.
At $8.75 per click, here's what you need to generate leads:
Minimum Monthly Budget
$1,500
Recommended Range
$2,000-$4,000/month
At $99 CPL and 50% close rate, each customer costs $197. Average repair = $275, installation = $1,400. Repairs are break-even customer acquisition, but installations and future maintenance provide profit.
Common Mistakes
7 costly Google Ads mistakes for garage door companies
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Garage Door Companies Audit
Complete garage door company Google Ads guide