Shoppers click your ads to research specs, then buy from Amazon for Prime shipping or Best Buy for in-store pickup. You fund their comparison shopping.
Example: 40% of product page visitors purchase same item on Amazon within 48 hours
Electronics buyers research specifications obsessively. Clicks on product searches often lead to spec research, not purchases.
Example: '[model] specs' and '[product] vs [product]' queries convert at 0.6%
Electronics products become obsolete quickly. Ads continue running for outdated products while new models launch without campaigns.
Example: 20% of budget still on previous-gen products 3 months after new model launch
Accessories (cables, cases, chargers) have good margins but attract customers who already bought the main device. Limited conversion potential.
Example: Bidding $0.60 on 'iPhone charger' when customers already have one
Electronics have 15-25% return rates due to buyer's remorse, compatibility issues, and defects. Your 3.5x ROAS becomes 2.6x after returns.
Example: Reported $100K revenue, actual $78K after 22% returns
With a single asset group, Google optimizes for aggregate ROAS by heavily favoring your top 5-10 products. The rest of your catalog gets almost no impressions. Worse, low-margin products drag down profitability while appearing successful in aggregate.
Fix: Segment products by performance tier: Winners (scale), Potentials (test), Underperformers (cut or fix). Create separate asset groups for each.
PMax claims credit for brand searches that would've cost $0.30 through a dedicated brand campaign. Without exclusions, you're paying 3-5x more for customers already looking for you.
Fix: Add brand exclusions to PMax and run a separate Brand Search campaign with exact match keywords.
Missing GTINs, generic titles, no custom labels, and missing sale prices hurt your Shopping ad performance. Outdated products in feed
Fix: Include model year or generation in product titles (2025 Model, Gen 5)
Your 5x ROAS might look great until you realize 70% of sales are repeat customers who would've bought anyway. You're paying to acquire customers you already have.
Fix: Segment reporting by new vs returning customers. Set up customer match lists and analyze true CAC.
Not all campaign types work for electronics & gadgets stores. Here's what to skip:
Research intent, low conversion
Outdated, low conversion
Low margin, often repeat buyers
Follow these best practices to maximize your Electronics & Gadgets Google Ads performance:
Budget: 45-55% • Target ROAS: 3-5x
Budget: 15-20% • Target ROAS: 5-10x
Budget: 15-20% • Target ROAS: 3-4x
Budget: 15-20% • Target ROAS: 4-7x