$0.78
Avg CPC
1.8%
Conv Rate
$120
Avg Order Value
3.5x
Avg ROAS
Based on Electronics & Gadgets benchmarks, here's what you can expect at different budget levels:
| Monthly Budget | Clicks | Orders | Revenue | ROAS | Est. Profit* |
|---|---|---|---|---|---|
| $2,000 | 2,564 | 46 | $5,538 | 3.5x | +$215 |
| $5,000 | 6,410 | 115 | $13,846 | 3.5x | +$538 |
| $10,000 | 12,821 | 231 | $27,692 | 3.3x | +$1,077 |
| $25,000 | 32,051 | 577 | $69,231 | 3.1x | +$2,692 |
*Estimated profit assumes 40% gross margin. Your actual margin may vary.
Understanding your breakeven ROAS is critical for profitable scaling:
Breakeven ROAS
2.5x
With 40% margins, you need at least 2.5x ROAS to break even. Anything above this is profit.
Max CPA for Profit
$48
Your CPA must stay below $48 to remain profitable. Current avg: $45.
Margin Matters
If your margins are 50%, breakeven drops to 2.0x. At 30% margins, you need 3.3x just to break even. Know your numbers!
Focus on these levers to push your ROAS above industry average:
Every 0.5% improvement in CVR can boost ROAS by 20-30%. Optimize landing pages, checkout flow, and product pages.
Bundles, upsells, and free shipping thresholds can boost AOV 15-25% without increasing ad spend.
Better Quality Scores, feed optimization, and proper segmentation can reduce CPCs by 15-30%.
Identify and pause underperforming products, keywords, and audiences. Focus budget on winners.