$0.78
Avg CPC
$120
Avg Order Value
$45
Avg CPA
3.5x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
33-67 orders
Expected Revenue
$4,000 - $8,000
Target ROAS
2.8x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
67-222 orders
Expected Revenue
$8,000 - $26,667
Target ROAS
3.5x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
222-1111 orders
Expected Revenue
$26,667 - $133,333
Target ROAS
3.1x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
1111+ orders
Expected Revenue
$133,333+
Target ROAS
3.0x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for electronics & gadgets stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$2,500-5,000/month
Current-gen focus, deal/sale campaigns, feed lifecycle automation
Growth
$8,000-15,000/month
Expand Shopping, add bundle campaigns, aggressive remarketing
Scale
$25,000+/month
YouTube for product launches, shopping cart recovery, price drop alerts