$0.78
Avg CPC
Lower due to volume, but competitive
3.1%
Avg CTR
1.8%
Conv Rate
3.5x
Avg ROAS
Moderate, returns significantly impact net ROAS
$120
Avg AOV
$45
Avg CPA
Source: Electronics ecommerce benchmarks 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.27 | 5.6% | 3.6% | 8.8x | Highest ROAS, protect at all costs |
| Google Shopping | $0.62 | 3.7% | 1.8% | 3.5x | Core ecommerce campaign type |
| Performance Max | $0.74 | 2.8% | 1.6% | 3.3x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.39 | 1.9% | 4.5% | 6.3x | Great for cart recovery |
| Non-Brand Search | $1.17 | 2.5% | 1.1% | 2.1x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$0.74
Avg ROAS
3.1x
Avg CPC
$0.72
Avg ROAS
3.5x
Avg CPC
$0.76
Avg ROAS
3.3x
Avg CPC
$0.98
Avg ROAS
4.0x
Our Electronics & Gadgets audit compares your metrics against these benchmarks across 6 key areas:
Comparison Shopping Leakage
Tracking visitors who purchase on Amazon/competitors
Product Lifecycle Management
Budget allocation by product generation
Return Rate Impact
Net ROAS calculation after returns
Bundle Opportunity
Identifying profitable accessory combinations
Spec Query Value
Measuring research traffic contribution
Competitive Price Monitoring
Win rate by price competitiveness