$0.78
Avg CPC
Lower due to volume, but competitive
3.1%
CTR
1.8%
Conv Rate
3.5x
Avg ROAS
Moderate, returns significantly impact net ROAS
$120
Avg AOV
$45
Avg CPA
Source: Electronics ecommerce benchmarks 2025
Different campaign types have vastly different CPCs for ecommerce. Here's what to expect:
Product-focused ads with high purchase intent. Best for catalog-based advertising with visual products.
Blends Shopping, Search, Display, and YouTube. CPC varies widely based on where Google shows your ads.
Your brand name keywords. Cheap CPCs but don't let PMax cannibalize these—run separately for control.
Generic product keywords. High competition drives up CPCs. Only profitable with high AOV or strong conversion rates.
Retarget cart abandoners with specific products. Low CPC because you're targeting warm audiences.
Focus your budget on these high-converting keywords:
Direct purchase intent
'Shop,' 'store,' 'best price' = purchase ready
Current model, informed buyer
Deal seekers ready to purchase
Higher AOV, committed buyer
Lower CPCs = more clicks for your budget = better ROAS. Here are proven strategies:
[Brand] + [Product Name] + [Model/Generation] + [Key Spec if differentiating] Well-structured titles improve Quality Score and lower Shopping CPCs by 15-25%.
Create separate campaigns for Winners (high ROAS), Potentials (volume), and low performers. Bid aggressively on winners, conservatively on the rest.
Run branded keywords in a separate Search campaign. This prevents PMax from claiming credit for cheap brand clicks and inflating your actual CPC.
Fix disapproved products, add GTINs, include all recommended attributes. Higher feed quality = better auction eligibility = lower CPCs.
These keywords drain your budget with low purchase intent:
Research phase, will buy elsewhere
Comparison shopping, often Amazon-bound
Research, not purchase intent
Troubleshooting, already owns
Already purchased
As you scale, your CPC dynamics change. Here's what to expect at each phase:
Foundation
$2,500-5,000/month
Current-gen focus, deal/sale campaigns, feed lifecycle automation
Growth
$8,000-15,000/month
Expand Shopping, add bundle campaigns, aggressive remarketing
Scale
$25,000+/month
YouTube for product launches, shopping cart recovery, price drop alerts
Common Mistakes
7 costly Google Ads mistakes for electronics & gadgets
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Electronics & Gadgets Audit
Complete electronics & gadgets Google Ads guide