$4.20
Average CPC
-20% vs $5.26 average
3.89%
Average CTR
4.52%
Conversion Rate
$89.45
Cost Per Lead
+28% vs $70.11 average
Source: WordStream 2025 (Real Estate)
Not all real estate agent keywords cost the same. Here's what you can expect to pay based on search intent:
Motivated sellers with urgent need. High-intent leads ready to list.
Quality-focused clients willing to pay for expertise. Higher commission potential.
Seller lead magnet. Capture with home valuation landing page.
Clients who need guidance and will rely on your expertise throughout process.
High-value transactions. One sale covers months of ad spend.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your real estate agent campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when real estate agent searches convert best. Evenings and weekends when people browse listings together
These keywords drain your budget without delivering quality leads:
Too broad. Dominated by portals. Browsers not ready to commit to an agent.
Career seekers, not buyers or sellers.
Aspiring agents, not clients.
Brand searches—send them to Zillow, not your ads.
Tire-kickers looking for FSBO or portal browsing.
At $4.20 per click, here's what you need to generate leads:
Minimum Monthly Budget
$1,500
Recommended Range
$2,500-$5,000/month
At $89 CPL and 25% close rate, each client costs $358 to acquire. Average commission on $400K home at 2.5% = $10,000. Strong ROI if you close even 1-2 deals per month from ads.
Common Mistakes
7 costly Google Ads mistakes for real estate agents
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Real Estate Agents Audit
Complete real estate agent Google Ads guide