Budget Calculator

How Much Should Real Estate Agents Spend on Google Ads?

Based on 2025 benchmark data, here's what real estate agent businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Real Estate Agents

$1,500

Minimum Monthly

~16 leads/month

$2,500-$5,000/month

Recommended Range

Best ROI sweet spot

$358

Cost Per Customer

25% close rate

Budget Math for Real Estate Agents

Average CPC$4.20

Conversion Rate4.52%

Cost Per Lead$89.45

Typical Close Rate25%

Cost Per Customer$358

At $89 CPL and 25% close rate, each client costs $358 to acquire. Average commission on $400K home at 2.5% = $10,000. Strong ROI if you close even 1-2 deals per month from ads.

Seasonal Budget Adjustments for Real Estate Agents

Peak Months (Increase Budget)

March, April, May, June

Consider 20-50% budget increase

Slow Months (Conserve Budget)

November, December, January

Reduce or reallocate spend

Allocate 50% of budget to spring (Mar-Jun). Reduce winter spend but maintain seller campaigns—motivated sellers exist year-round.

Optimize Your Real Estate Agents Budget

Two powerful tools for real estate agents to improve your Google Ads performance

Analyze Current Spend

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AI Budget Optimization

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Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Real Estate Agents Google Ads Resources

CPC Benchmarks

Average cost per click for real estate agents

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Real Estate Agents Audit

Complete real estate agent Google Ads guide