Motivated sellers with urgent need. High-intent leads ready to list.
Quality-focused clients willing to pay for expertise. Higher commission potential.
Seller lead magnet. Capture with home valuation landing page.
Clients who need guidance and will rely on your expertise throughout process.
High-value transactions. One sale covers months of ad spend.
These keywords drain your budget without delivering quality leads:
Too broad. Dominated by portals. Browsers not ready to commit to an agent.
Career seekers, not buyers or sellers.
Aspiring agents, not clients.
Brand searches—send them to Zillow, not your ads.
Tire-kickers looking for FSBO or portal browsing.
Build campaigns around these specific services:
Buyer representation
Seller representation
Home valuation
Market analysis
Luxury homes
First-time buyers
Investment properties
Two powerful tools for real estate agents to improve your Google Ads performance
CPC Benchmarks
Average cost per click for real estate agents
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Real Estate Agents Audit
Complete real estate agent Google Ads guide