ROI Calculator

Google Ads ROI for Real Estate Agents: What to Expect

Based on industry data, real estate agent businesses can expect 377% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $1500/month Budget

$1500

Monthly Ad Spend

Leads/Month

Customers/Month

377%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$1500

÷ Cost Per Lead$89.45

= Leads per Month17

× Close Rate (25%)4 customers

× Average Job Value$1,790

= Monthly Revenue$7,160

At $89 CPL and 25% close rate, each client costs $358 to acquire. Average commission on $400K home at 2.5% = $10,000. Strong ROI if you close even 1-2 deals per month from ads.

Factors That Affect Real Estate Agents ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Real Estate Agents Google Ads Resources

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Average cost per click for real estate agents

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

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2025 Benchmarks

Industry performance metrics

Real Estate Agents Audit

Complete real estate agent Google Ads guide