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2025 Data

Real Estate Agents Google Ads Benchmarks (2025)

How do real estate agent Google Ads campaigns perform? Here are the latest 2025 benchmarks from WordStream 2025 (Real Estate).

Real Estate Agents vs All-Industry Averages

$4.20

Average CPC

20% lower than avg

3.89%

Click-Through Rate

37% lower than avg

4.52%

Conversion Rate

40% lower than avg

$89.45

Cost Per Lead

28% higher than avg

Source: WordStream 2025 (Real Estate)

Benchmark Comparison Table

Metric	Real Estate Agents	All Industries	Difference
Cost Per Click	$4.20	$5.26	-20%
Click-Through Rate	3.89%	6.18%	-37%
Conversion Rate	4.52%	7.52%	-40%
Cost Per Lead	$89.45	$70.11	+28%

Competitive Landscape for Real Estate Agents

Competition Level

very high

Monthly Search Volume

450,000+ monthly searches for 'realtor near me' in the US

Main Competitors

Zillow, Realtor.com, Redfin, Compass, local brokerages, individual agents

Your Differentiator

Win with hyperlocal expertise (neighborhood specialist), niche focus (luxury, first-time buyers, condos), or service differentiation (guaranteed sale programs).

How Do YOU Compare?

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Real Estate Agents Google Ads Resources

CPC Benchmarks

Average cost per click for real estate agents

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Real Estate Agents Audit

Complete real estate agent Google Ads guide