$5.80
Average CPC
+10% vs $5.26 average
4.32%
Average CTR
6.78%
Conversion Rate
$82.34
Cost Per Lead
+17% vs $70.11 average
Source: LocalIQ 2025 (Home Services)
Not all pool service company keywords cost the same. Here's what you can expect to pay based on search intent:
High-LTV recurring customer. One conversion worth $2,000+/year.
Generic but often maintenance intent. Worth capturing for route building.
Seasonal service that converts to weekly maintenance. Foot in door.
Higher ticket repair, leads to maintenance upsell conversation.
Urgent need, premium pricing. Often converts to ongoing service.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your pool service company campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when pool service company searches convert best. Mornings when homeowners are planning their day
These keywords drain your budget without delivering quality leads:
DIY pool owners buying supplies.
DIY research, not hiring professionals.
Product shoppers, not service customers.
Job seekers, not customers.
Price shoppers who don't value quality service.
At $5.80 per click, here's what you need to generate leads:
Minimum Monthly Budget
$1,200
Recommended Range
$2,000-$4,000/month (peak season)
At $82 CPL and 50% close rate, each customer costs $165. Weekly maintenance at $175/month = $2,100/year. One maintenance sign-up covers 13 months of acquisition cost. Focus on recurring, not repairs.
Common Mistakes
7 costly Google Ads mistakes for pool services
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Pool Services Audit
Complete pool service company Google Ads guide