$1,200
Minimum Monthly
~14 leads/month
$2,000-$4,000/month (peak season)
Recommended Range
Best ROI sweet spot
$165
Cost Per Customer
50% close rate
At $82 CPL and 50% close rate, each customer costs $165. Weekly maintenance at $175/month = $2,100/year. One maintenance sign-up covers 13 months of acquisition cost. Focus on recurring, not repairs.
April, May, June
Consider 20-50% budget increase
November, December, January, February
Reduce or reallocate spend
Allocate 65-75% of annual budget to March-July. Near-zero December-February in most markets. Pool opening season (March-May) is crucial for signing annual maintenance contracts.
Two powerful tools for pool services to improve your Google Ads performance
CPC Benchmarks
Average cost per click for pool services
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Pool Services Audit
Complete pool service company Google Ads guide