ROI Calculator

Google Ads ROI for Pool Services: What to Expect

Based on industry data, pool service company businesses can expect 450% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $1200/month Budget

$1200

Monthly Ad Spend

Leads/Month

Customers/Month

450%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$1200

÷ Cost Per Lead$82.34

= Leads per Month15

× Close Rate (50%)8 customers

× Average Job Value$825

= Monthly Revenue$6,600

At $82 CPL and 50% close rate, each customer costs $165. Weekly maintenance at $175/month = $2,100/year. One maintenance sign-up covers 13 months of acquisition cost. Focus on recurring, not repairs.

Factors That Affect Pool Services ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Pool Services Google Ads Resources

CPC Benchmarks

Average cost per click for pool services

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Pool Services Audit

Complete pool service company Google Ads guide