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2025 Data

Pool Services Google Ads Benchmarks (2025)

How do pool service company Google Ads campaigns perform? Here are the latest 2025 benchmarks from LocalIQ 2025 (Home Services).

Pool Services vs All-Industry Averages

$5.80

Average CPC

10% higher than avg

4.32%

Click-Through Rate

30% lower than avg

6.78%

Conversion Rate

10% lower than avg

$82.34

Cost Per Lead

17% higher than avg

Source: LocalIQ 2025 (Home Services)

Benchmark Comparison Table

Metric	Pool Services	All Industries	Difference
Cost Per Click	$5.80	$5.26	+10%
Click-Through Rate	4.32%	6.18%	-30%
Conversion Rate	6.78%	7.52%	-10%
Cost Per Lead	$82.34	$70.11	+17%

Competitive Landscape for Pool Services

Competition Level

moderate

Monthly Search Volume

110,000+ monthly searches for 'pool service near me' in the US (seasonal peaks)

Main Competitors

National franchises (Pool Scouts, America's Swimming Pool), regional chains, local owner-operators

Your Differentiator

Win with route density (fast response in concentrated areas), specialty services (salt systems, automation), or premium positioning (consistent technician, photo documentation).

How Do YOU Compare?

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Learn More About Google Ads Performance

Metrics Guide

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Dashboard Reference

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Optimization Checklist

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More Pool Services Google Ads Resources

CPC Benchmarks

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Budget Guide

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ROI Calculator

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Pool Services Audit

Complete pool service company Google Ads guide