High-LTV recurring customer. One conversion worth $2,000+/year.
Generic but often maintenance intent. Worth capturing for route building.
Seasonal service that converts to weekly maintenance. Foot in door.
Higher ticket repair, leads to maintenance upsell conversation.
Urgent need, premium pricing. Often converts to ongoing service.
These keywords drain your budget without delivering quality leads:
DIY pool owners buying supplies.
DIY research, not hiring professionals.
Product shoppers, not service customers.
Job seekers, not customers.
Price shoppers who don't value quality service.
Build campaigns around these specific services:
Weekly maintenance
Pool opening
Pool closing
Equipment repair
Green pool cleanup
Salt system service
Pool remodeling
Two powerful tools for pool services to improve your Google Ads performance