$8.75
Average CPC
+66% vs $5.26 average
4.92%
Average CTR
8.15%
Conversion Rate
$92.45
Cost Per Lead
+32% vs $70.11 average
Source: WordStream 2025 (Healthcare Services)
Not all physical therapist keywords cost the same. Here's what you can expect to pay based on search intent:
'Near me' signals ready-to-book intent for local treatment, not exercise research.
Local therapist search indicates appointment intent, not home exercise research.
Condition-specific search with intent to get professional treatment.
Specialty niche with dedicated patient base. Athletes expect professional care.
Insurance verification search indicates ready to schedule pending coverage.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your physical therapist campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when physical therapist searches convert best. Early morning (7-9am) before work. Lunch hours (12-1pm). After work (4-7pm). Reflects patient availability for appointments.
These keywords drain your budget without delivering quality leads:
Home exercise seekers wanting free YouTube content.
DIY treatment at home, avoiding professional help.
Career/education search, not patients.
Career researchers, not potential patients.
Education search, not treatment search.
At $8.75 per click, here's what you need to generate leads:
Minimum Monthly Budget
$2,500
Recommended Range
$3,000-$7,000/month
At $92.45 CPL and 40% close rate, each new patient costs $231 to acquire. Average PT case: 8-12 visits at $100-150/visit = $800-1,800 per patient. Acquisition cost is 15-25% of case value. Good patients refer friends and return for future injuries.
Common Mistakes
7 costly Google Ads mistakes for physical therapists
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Physical Therapists Audit
Complete physical therapist Google Ads guide