Budget Calculator

How Much Should Physical Therapists Spend on Google Ads?

Based on 2025 benchmark data, here's what physical therapist businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Physical Therapists

$2,500

Minimum Monthly

~23 leads/month

$3,000-$7,000/month

Recommended Range

Best ROI sweet spot

$231

Cost Per Customer

40% close rate

Budget Math for Physical Therapists

Average CPC$8.75

Conversion Rate8.15%

Cost Per Lead$92.45

Typical Close Rate40%

Cost Per Customer$231

At $92.45 CPL and 40% close rate, each new patient costs $231 to acquire. Average PT case: 8-12 visits at $100-150/visit = $800-1,800 per patient. Acquisition cost is 15-25% of case value. Good patients refer friends and return for future injuries.

Seasonal Budget Adjustments for Physical Therapists

Peak Months (Increase Budget)

January, February, September, October

Consider 20-50% budget increase

Slow Months (Conserve Budget)

June, July, August, December

Reduce or reallocate spend

Invest in January-February post-holiday resolution period. Increase for fall sports season. Maintain steady investment for post-surgical patients year-round. Summer and December typically see patient availability decrease.

Optimize Your Physical Therapists Budget

Two powerful tools for physical therapists to improve your Google Ads performance

Analyze Current Spend

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AI Budget Optimization

Let AI automatically adjust your budget allocation for maximum ROI

From $39/moLearn more

Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Physical Therapists Google Ads Resources

CPC Benchmarks

Average cost per click for physical therapists

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Physical Therapists Audit

Complete physical therapist Google Ads guide