'Near me' signals ready-to-book intent for local treatment, not exercise research.
Local therapist search indicates appointment intent, not home exercise research.
Condition-specific search with intent to get professional treatment.
Specialty niche with dedicated patient base. Athletes expect professional care.
Insurance verification search indicates ready to schedule pending coverage.
These keywords drain your budget without delivering quality leads:
Home exercise seekers wanting free YouTube content.
DIY treatment at home, avoiding professional help.
Career/education search, not patients.
Career researchers, not potential patients.
Education search, not treatment search.
Build campaigns around these specific services:
Sports physical therapy
Orthopedic PT
Post-surgical rehab
Back pain treatment
Knee therapy
Shoulder therapy
Balance and fall prevention
Two powerful tools for physical therapists to improve your Google Ads performance
CPC Benchmarks
Average cost per click for physical therapists
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Physical Therapists Audit
Complete physical therapist Google Ads guide