ROI Calculator

Google Ads ROI for Physical Therapists: What to Expect

Based on industry data, physical therapist businesses can expect 408% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2500/month Budget

$2500

Monthly Ad Spend

Leads/Month

Customers/Month

408%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2500

÷ Cost Per Lead$92.45

= Leads per Month27

× Close Rate (40%)11 customers

× Average Job Value$1,155

= Monthly Revenue$12,705

At $92.45 CPL and 40% close rate, each new patient costs $231 to acquire. Average PT case: 8-12 visits at $100-150/visit = $800-1,800 per patient. Acquisition cost is 15-25% of case value. Good patients refer friends and return for future injuries.

Factors That Affect Physical Therapists ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Physical Therapists Google Ads Resources

CPC Benchmarks

Average cost per click for physical therapists

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Physical Therapists Audit

Complete physical therapist Google Ads guide