$8.75
Average CPC
4.92%
Click-Through Rate
8.15%
Conversion Rate
$92.45
Cost Per Lead
Source: WordStream 2025 (Healthcare Services)
| Metric | Physical Therapists | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $8.75 | $5.26 | +66% |
| Click-Through Rate | 4.92% | 6.18% | -20% |
| Conversion Rate | 8.15% | 7.52% | +8% |
| Cost Per Lead | $92.45 | $70.11 | +32% |
Competition Level
high
Monthly Search Volume
92,000+ monthly searches for 'physical therapy near me' in the US
Main Competitors
Hospital-based PT, large outpatient chains (ATI, Select Medical), specialty sports PT clinics, independent PT practices, and chiropractors offering PT-adjacent services
Your Differentiator
Win with specialty focus (sports, orthopedic, neurological), direct access marketing (no referral needed), flexible scheduling (early morning, evening, Saturday), or cash-pay/concierge PT positioning.
CPC Benchmarks
Average cost per click for physical therapists
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Physical Therapists Audit
Complete physical therapist Google Ads guide