$7.85
Average CPC
+49% vs $5.26 average
6.37%
Average CTR
7.33%
Conversion Rate
$90.92
Cost Per Lead
+30% vs $70.11 average
Source: WordStream 2025 (Home Services)
Not all pest control company keywords cost the same. Here's what you can expect to pay based on search intent:
'Near me' signals immediate need and hiring intent. Core service keyword with strong conversion rates.
Specific pest indicates active infestation. 'Exterminator' signals professional service, not DIY.
Panic-mode searchers who will hire whoever can come fastest. Premium CPC but highest conversion rates.
Cost research indicates serious consideration. Bed bugs can't be DIY'd, so these are guaranteed service seekers.
Lower CPC, captures proactive homeowners seeking ongoing protection. Recurring revenue customers.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your pest control company campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when pest control company searches convert best. Evening (6-10pm) when people come home and discover pests. Weekends when homeowners are home to notice issues.
These keywords drain your budget without delivering quality leads:
DIYers looking for home remedies, not professional treatment.
Hardware store shoppers who'll try DIY before calling professionals.
DIY-oriented searchers looking for chemical-free home solutions.
Job seekers looking for employment, not pest services.
People buying retail products to treat themselves.
At $7.85 per click, here's what you need to generate leads:
Minimum Monthly Budget
$2,000
Recommended Range
$2,500-$5,000/month
At $90.92 CPL and 30% close rate, each customer costs $303 to acquire. Single treatment = $150-400, ongoing service = $40-60/month ($480-720/year). The math works best for converting emergency callers into ongoing service subscribers—one emergency call that converts to annual service is worth $600+ in first-year revenue.
Common Mistakes
7 costly Google Ads mistakes for pest control companies
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Pest Control Companies Audit
Complete pest control company Google Ads guide