'Near me' signals immediate need and hiring intent. Core service keyword with strong conversion rates.
Specific pest indicates active infestation. 'Exterminator' signals professional service, not DIY.
Panic-mode searchers who will hire whoever can come fastest. Premium CPC but highest conversion rates.
Cost research indicates serious consideration. Bed bugs can't be DIY'd, so these are guaranteed service seekers.
Lower CPC, captures proactive homeowners seeking ongoing protection. Recurring revenue customers.
These keywords drain your budget without delivering quality leads:
DIYers looking for home remedies, not professional treatment.
Hardware store shoppers who'll try DIY before calling professionals.
DIY-oriented searchers looking for chemical-free home solutions.
Job seekers looking for employment, not pest services.
People buying retail products to treat themselves.
Build campaigns around these specific services:
General pest control
Termite treatment
Bed bug treatment
Rodent control
Ant treatment
Mosquito control
Commercial pest control
Two powerful tools for pest control companies to improve your Google Ads performance
CPC Benchmarks
Average cost per click for pest control companies
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Pest Control Companies Audit
Complete pest control company Google Ads guide