$2,000
Minimum Monthly
~19 leads/month
$2,500-$5,000/month
Recommended Range
Best ROI sweet spot
$303
Cost Per Customer
30% close rate
At $90.92 CPL and 30% close rate, each customer costs $303 to acquire. Single treatment = $150-400, ongoing service = $40-60/month ($480-720/year). The math works best for converting emergency callers into ongoing service subscribers—one emergency call that converts to annual service is worth $600+ in first-year revenue.
April, May, June, September, October
Consider 20-50% budget increase
December, January, February
Reduce or reallocate spend
Increase budget 40% in April-June (spring pest emergence) and 30% in September-October (fall invasion). Maintain evening/weekend ad scheduling year-round—that's when discoveries happen.
Two powerful tools for pest control companies to improve your Google Ads performance
CPC Benchmarks
Average cost per click for pest control companies
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Pest Control Companies Audit
Complete pest control company Google Ads guide