ROI Calculator

Google Ads ROI for Pest Control Companies: What to Expect

Based on industry data, pest control company businesses can expect 430% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2000/month Budget

$2000

Monthly Ad Spend

Leads/Month

Customers/Month

430%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2000

÷ Cost Per Lead$90.92

= Leads per Month22

× Close Rate (30%)7 customers

× Average Job Value$1,515

= Monthly Revenue$10,605

At $90.92 CPL and 30% close rate, each customer costs $303 to acquire. Single treatment = $150-400, ongoing service = $40-60/month ($480-720/year). The math works best for converting emergency callers into ongoing service subscribers—one emergency call that converts to annual service is worth $600+ in first-year revenue.

Factors That Affect Pest Control Companies ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

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Budget & ROI Guide

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Optimization Checklist

Improve performance step by step

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Pest Control Companies Audit

Complete pest control company Google Ads guide