$7.85
Average CPC
6.37%
Click-Through Rate
7.33%
Conversion Rate
$90.92
Cost Per Lead
Source: WordStream 2025 (Home Services)
| Metric | Pest Control Companies | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $7.85 | $5.26 | +49% |
| Click-Through Rate | 6.37% | 6.18% | +3% |
| Conversion Rate | 7.33% | 7.52% | -3% |
| Cost Per Lead | $90.92 | $70.11 | +30% |
Competition Level
high
Monthly Search Volume
110,000+ monthly searches for 'pest control near me' in the US
Main Competitors
National chains (Orkin, Terminix, Rentokil), regional operators, local family businesses, and general home service companies adding pest control
Your Differentiator
Win with speed (same-day service guarantee), specialization (termite experts, bed bug heat treatment), safety positioning (pet-safe, eco-friendly), or bundled home service packages.
CPC Benchmarks
Average cost per click for pest control companies
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Pest Control Companies Audit
Complete pest control company Google Ads guide