$12.50
Average CPC
+138% vs $5.26 average
4.21%
Average CTR
5.89%
Conversion Rate
$198.45
Cost Per Lead
+183% vs $70.11 average
Source: LocalIQ 2025 (Moving Services)
Not all moving company keywords cost the same. Here's what you can expect to pay based on search intent:
High-ticket moves ($3,000-10,000). Worth the premium CPC for larger jobs.
Commercial moves are higher margin and often lead to repeat business.
Specialty service with less competition. Higher margins, expertise barrier.
Urgent need = less price shopping. Can charge premium rates.
Signals customer wants comprehensive service, higher average ticket.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your moving company campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when moving company searches convert best. Mornings (7-10am) and evenings (6-9pm) when people plan moves
These keywords drain your budget without delivering quality leads:
DIY movers who won't hire you.
Self-movers renting U-Haul, not hiring a company.
Research phase, not ready to hire.
Pure price shoppers—lowest close rates, highest complaints.
Job seekers, not customers.
At $12.50 per click, here's what you need to generate leads:
Minimum Monthly Budget
$2,500
Recommended Range
$3,500-$7,000/month (peak season)
At $198 CPL and 40% close rate, each customer costs $496 to acquire. Average local move = $1,200, long-distance = $4,500. Focus on larger moves where acquisition cost is smaller percentage of revenue.
Common Mistakes
7 costly Google Ads mistakes for moving companies
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Moving Companies Audit
Complete moving company Google Ads guide