ROI Calculator

Google Ads ROI for Moving Companies: What to Expect

Based on industry data, moving company businesses can expect 396% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2500/month Budget

$2500

Monthly Ad Spend

Leads/Month

Customers/Month

396%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2500

÷ Cost Per Lead$198.45

= Leads per Month13

× Close Rate (40%)5 customers

× Average Job Value$2,480

= Monthly Revenue$12,400

At $198 CPL and 40% close rate, each customer costs $496 to acquire. Average local move = $1,200, long-distance = $4,500. Focus on larger moves where acquisition cost is smaller percentage of revenue.

Factors That Affect Moving Companies ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Moving Companies Google Ads Resources

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Common Mistakes

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Best Keywords

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Budget Guide

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2025 Benchmarks

Industry performance metrics

Moving Companies Audit

Complete moving company Google Ads guide