High-ticket moves ($3,000-10,000). Worth the premium CPC for larger jobs.
Commercial moves are higher margin and often lead to repeat business.
Specialty service with less competition. Higher margins, expertise barrier.
Urgent need = less price shopping. Can charge premium rates.
Signals customer wants comprehensive service, higher average ticket.
These keywords drain your budget without delivering quality leads:
DIY movers who won't hire you.
Self-movers renting U-Haul, not hiring a company.
Research phase, not ready to hire.
Pure price shoppers—lowest close rates, highest complaints.
Job seekers, not customers.
Build campaigns around these specific services:
Local moving
Long distance moving
Commercial moving
Packing services
Storage
Piano moving
Senior moving
Two powerful tools for moving companies to improve your Google Ads performance