Budget Calculator

How Much Should Moving Companies Spend on Google Ads?

Based on 2025 benchmark data, here's what moving company businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Moving Companies

$2,500

Minimum Monthly

~12 leads/month

$3,500-$7,000/month (peak season)

Recommended Range

Best ROI sweet spot

$496

Cost Per Customer

40% close rate

Budget Math for Moving Companies

Average CPC$12.50

Conversion Rate5.89%

Cost Per Lead$198.45

Typical Close Rate40%

Cost Per Customer$496

At $198 CPL and 40% close rate, each customer costs $496 to acquire. Average local move = $1,200, long-distance = $4,500. Focus on larger moves where acquisition cost is smaller percentage of revenue.

Seasonal Budget Adjustments for Moving Companies

Peak Months (Increase Budget)

May, June, July, August

Consider 20-50% budget increase

Slow Months (Conserve Budget)

November, December, January, February

Reduce or reallocate spend

Allocate 60-70% of annual budget to May-August. Reduce winter spend 50% but maintain commercial/corporate campaigns—businesses move year-round.

Optimize Your Moving Companies Budget

Two powerful tools for moving companies to improve your Google Ads performance

Analyze Current Spend

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AI Budget Optimization

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Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Moving Companies Google Ads Resources

CPC Benchmarks

Average cost per click for moving companies

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Moving Companies Audit

Complete moving company Google Ads guide