$12.50
Average CPC
4.21%
Click-Through Rate
5.89%
Conversion Rate
$198.45
Cost Per Lead
Source: LocalIQ 2025 (Moving Services)
| Metric | Moving Companies | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $12.50 | $5.26 | +138% |
| Click-Through Rate | 4.21% | 6.18% | -32% |
| Conversion Rate | 5.89% | 7.52% | -22% |
| Cost Per Lead | $198.45 | $70.11 | +183% |
Competition Level
very high
Monthly Search Volume
320,000+ monthly searches for 'movers near me' in the US
Main Competitors
National chains (Two Men and a Truck, PODS), aggregators (Moving.com), local established movers
Your Differentiator
Win with speed (respond within 2 minutes to quotes), specialty services (piano, antiques, senior moves), or guarantees (on-time, damage-free promises).
CPC Benchmarks
Average cost per click for moving companies
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Moving Companies Audit
Complete moving company Google Ads guide