$0.55
Avg CPC
Must be significantly lower to be viable
3.2%
CTR
3.5%
Conv Rate
2.8x
Avg ROAS
Lower than average, margins are thin
$22
Avg AOV
$15
Avg CPA
Source: Low-ticket ecommerce analysis 2025
Different campaign types have vastly different CPCs for ecommerce. Here's what to expect:
Product-focused ads with high purchase intent. Best for catalog-based advertising with visual products.
Blends Shopping, Search, Display, and YouTube. CPC varies widely based on where Google shows your ads.
Your brand name keywords. Cheap CPCs but don't let PMax cannibalize these—run separately for control.
Generic product keywords. High competition drives up CPCs. Only profitable with high AOV or strong conversion rates.
Retarget cart abandoners with specific products. Low CPC because you're targeting warm audiences.
Focus your budget on these high-converting keywords:
Budget-defined, ready to buy
Low CPC, price-conscious buyer
Shipping-aware, conversion-ready
Higher AOV potential
Cheapest CPCs for brand-aware
Lower CPCs = more clicks for your budget = better ROAS. Here are proven strategies:
[Brand] + [Product] + [Value Prop: Bundle/Free Shipping/Under $X] Well-structured titles improve Quality Score and lower Shopping CPCs by 15-25%.
Create separate campaigns for Winners (high ROAS), Potentials (volume), and low performers. Bid aggressively on winners, conservatively on the rest.
Run branded keywords in a separate Search campaign. This prevents PMax from claiming credit for cheap brand clicks and inflating your actual CPC.
Fix disapproved products, add GTINs, include all recommended attributes. Higher feed quality = better auction eligibility = lower CPCs.
These keywords drain your budget with low purchase intent:
CPCs too high for thin margins
Premium intent, won't convert on cheap items
Looking for premium, not low-ticket
Research phase extends past impulse window
Over-thinking for impulse purchase
As you scale, your CPC dynamics change. Here's what to expect at each phase:
Validation
$500-1,000/month
Test bundles, find profitable CPCs, establish minimum AOV
Optimization
$2,000-4,000/month
Scale winning bundles, strict bid management
Scale
$8,000+/month
Only if proven profitable—expand cautiously
Common Mistakes
7 costly Google Ads mistakes for low-ticket products
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Low-Ticket Products Audit
Complete low-ticket products Google Ads guide