At $10-30 per sale, every click must convert. Low-ticket Google Ads math is unforgiving. Our AI audit finds where thin margins bleed money.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Your $15 product has $5 profit. Average CPC is $0.80, conversion rate is 2%. That's $40 CAC for $5 profit—mathematically impossible.
Low-ticket items often have shipping that equals or exceeds product price. $8 product with $5.99 shipping = 70% checkout abandonment.
Low-ticket buyers often purchase just one item. $15 AOV with $40 CAC is fatal. Without bundling strategy, unit economics don't work.
Low-ticket products are impulse buys, but Google Ads catches research moments. By purchase time, they've forgotten or found alternatives.
Low-ticket returns often cost more to process than the product is worth. 15% return rate on $12 products destroys any remaining margin.
How does your store compare? Source: Low-ticket ecommerce analysis 2025
Must be significantly lower to be viable CPC • Lower than average, margins are thin ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to Low-Ticket Products stores
CPC vs. profit margin by product
Bundle and upsell performance
Impact of shipping costs on conversion
Time-to-purchase analysis
Net margin after returns
Identifying affordable traffic sources
"We stopped advertising single items and focused on 3-packs. AOV went from $12 to $29, finally profitable."
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"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for Low-Ticket Products stores
Yes, but only with specific strategies that most stores don't implement. The math is brutal: if your product costs $15 and you make $4 profit, you can only afford a few clicks before you're losing money. Profitable approaches: First, bundles are mandatory—sell 3-packs or 5-packs to raise AOV above your CAC breakeven. A $45 bundle with $15 profit can afford a $12 CAC; individual items cannot. Second, free shipping thresholds force multiple items: 'Free shipping over $35' on $12 items means 3+ per order. Third, branded traffic only in some cases—if brand search CPCs are $0.20-0.40, you might profit on singles. Fourth, remarketing to cart abandoners with urgency offers. Fifth, accept that some products simply can't be advertised profitably—use them as add-ons, not ad targets. Our audit calculates your exact breakeven CPC and identifies which products and strategies are viable.
Deep-dive guides to optimize every aspect of your ads