$0.55
Avg CPC
Must be significantly lower to be viable
3.2%
Avg CTR
3.5%
Conv Rate
2.8x
Avg ROAS
Lower than average, margins are thin
$22
Avg AOV
$15
Avg CPA
Source: Low-ticket ecommerce analysis 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.19 | 5.8% | 7.0% | 7.0x | Highest ROAS, protect at all costs |
| Google Shopping | $0.44 | 3.8% | 3.5% | 2.8x | Core ecommerce campaign type |
| Performance Max | $0.52 | 2.9% | 3.1% | 2.7x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.28 | 1.9% | 8.8% | 5.0x | Great for cart recovery |
| Non-Brand Search | $0.83 | 2.6% | 2.1% | 1.7x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$0.52
Avg ROAS
2.5x
Avg CPC
$0.51
Avg ROAS
2.8x
Avg CPC
$0.54
Avg ROAS
2.7x
Avg CPC
$0.69
Avg ROAS
3.2x
Our Low-Ticket Products audit compares your metrics against these benchmarks across 6 key areas:
Unit Economics
CPC vs. profit margin by product
AOV Optimization
Bundle and upsell performance
Shipping Strategy
Impact of shipping costs on conversion
Impulse Window
Time-to-purchase analysis
Return Rate Impact
Net margin after returns
CPC Management
Identifying affordable traffic sources