$0.55
Avg CPC
$22
Avg Order Value
$15
Avg CPA
2.8x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
100-200 orders
Expected Revenue
$2,200 - $4,400
Target ROAS
2.2x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
200-667 orders
Expected Revenue
$4,400 - $14,667
Target ROAS
2.8x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
667-3333 orders
Expected Revenue
$14,667 - $73,333
Target ROAS
2.5x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
3333+ orders
Expected Revenue
$73,333+
Target ROAS
2.4x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for low-ticket products stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Validation
$500-1,000/month
Test bundles, find profitable CPCs, establish minimum AOV
Optimization
$2,000-4,000/month
Scale winning bundles, strict bid management
Scale
$8,000+/month
Only if proven profitable—expand cautiously