$14.80
Average CPC
+181% vs $5.26 average
6.21%
Average CTR
9.87%
Conversion Rate
$142.56
Cost Per Lead
+103% vs $70.11 average
Source: LocalIQ 2025 (Emergency Services)
Not all locksmith keywords cost the same. Here's what you can expect to pay based on search intent:
Clear emergency intent. Worth premium CPC for high-conversion urgent leads.
Automotive lockouts are high-volume. Quick jobs with good margins.
Business clients = higher tickets, recurring work, referrals.
Scheduled work, not emergency. New homeowners, move-outs.
Growing segment, premium pricing, tech-savvy customers.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your locksmith campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when locksmith searches convert best. Late night (10pm-2am) and early morning (6-8am) for lockouts
These keywords drain your budget without delivering quality leads:
Career seekers, not customers.
DIY/hobby locksport enthusiasts.
Curiosity or DIY intent, not paying customers.
Attracts price shoppers who complain most.
Job seekers, not customers.
At $14.80 per click, here's what you need to generate leads:
Minimum Monthly Budget
$2,000
Recommended Range
$3,000-$5,500/month
At $143 CPL and 80% close rate (emergencies), each customer costs $178. Average emergency job = $125, rekey = $250, commercial = $800+. Volume makes up for thin emergency margins.