Budget Calculator

How Much Should Locksmiths Spend on Google Ads?

Based on 2025 benchmark data, here's what locksmith businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Locksmiths

$2,000

Minimum Monthly

~13 leads/month

$3,000-$5,500/month

Recommended Range

Best ROI sweet spot

$178

Cost Per Customer

80% close rate

Budget Math for Locksmiths

Average CPC$14.80

Conversion Rate9.87%

Cost Per Lead$142.56

Typical Close Rate80%

Cost Per Customer$178

At $143 CPL and 80% close rate (emergencies), each customer costs $178. Average emergency job = $125, rekey = $250, commercial = $800+. Volume makes up for thin emergency margins.

Seasonal Budget Adjustments for Locksmiths

Peak Months (Increase Budget)

December, January, July, August

Consider 20-50% budget increase

Slow Months (Conserve Budget)

March, April, May

Reduce or reallocate spend

Maintain consistent emergency budget year-round. Increase 20% during holiday season and summer vacation period.

Optimize Your Locksmiths Budget

Two powerful tools for locksmiths to improve your Google Ads performance

Analyze Current Spend

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AI Budget Optimization

Let AI automatically adjust your budget allocation for maximum ROI

From $39/moLearn more

Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Locksmiths Google Ads Resources

CPC Benchmarks

Average cost per click for locksmiths

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Locksmiths Audit

Complete locksmith Google Ads guide