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2025 Data

Locksmiths Google Ads Benchmarks (2025)

How do locksmith Google Ads campaigns perform? Here are the latest 2025 benchmarks from LocalIQ 2025 (Emergency Services).

Locksmiths vs All-Industry Averages

$14.80

Average CPC

181% higher than avg

6.21%

Click-Through Rate

0% higher than avg

9.87%

Conversion Rate

31% higher than avg

$142.56

Cost Per Lead

103% higher than avg

Source: LocalIQ 2025 (Emergency Services)

Benchmark Comparison Table

Metric	Locksmiths	All Industries	Difference
Cost Per Click	$14.80	$5.26	+181%
Click-Through Rate	6.21%	6.18%	+0%
Conversion Rate	9.87%	7.52%	+31%
Cost Per Lead	$142.56	$70.11	+103%

Competitive Landscape for Locksmiths

Competition Level

very high

Monthly Search Volume

280,000+ monthly searches for 'locksmith near me' in the US

Main Competitors

Pop-A-Lock, local legitimate locksmiths, and unfortunately many scam operations

Your Differentiator

Win with trust signals (licensed, bonded, insured, BBB accredited), upfront pricing, and professional appearance. Google Screened badge is extremely valuable.

How Do YOU Compare?

These are industry averages. Your account could be performing much better—or much worse. Get a complete audit to see your actual metrics vs benchmarks.

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Locksmiths Google Ads Resources

CPC Benchmarks

Average cost per click for locksmiths

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Locksmiths Audit

Complete locksmith Google Ads guide