Clear emergency intent. Worth premium CPC for high-conversion urgent leads.
Automotive lockouts are high-volume. Quick jobs with good margins.
Business clients = higher tickets, recurring work, referrals.
Scheduled work, not emergency. New homeowners, move-outs.
Growing segment, premium pricing, tech-savvy customers.
These keywords drain your budget without delivering quality leads:
Career seekers, not customers.
DIY/hobby locksport enthusiasts.
Curiosity or DIY intent, not paying customers.
Attracts price shoppers who complain most.
Job seekers, not customers.
Build campaigns around these specific services:
Car lockouts
Home lockouts
Lock rekeying
Lock installation
Commercial security
Smart locks
Emergency service
Two powerful tools for locksmiths to improve your Google Ads performance