ROI Calculator

Google Ads ROI for Locksmiths: What to Expect

Based on industry data, locksmith businesses can expect 390% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2000/month Budget

$2000

Monthly Ad Spend

Leads/Month

Customers/Month

390%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2000

÷ Cost Per Lead$142.56

= Leads per Month14

× Close Rate (80%)11 customers

× Average Job Value$890

= Monthly Revenue$9,790

At $143 CPL and 80% close rate (emergencies), each customer costs $178. Average emergency job = $125, rekey = $250, commercial = $800+. Volume makes up for thin emergency margins.

Factors That Affect Locksmiths ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Locksmiths Google Ads Resources

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Average cost per click for locksmiths

Common Mistakes

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Best Keywords

High-converting keywords to target

Budget Guide

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2025 Benchmarks

Industry performance metrics

Locksmiths Audit

Complete locksmith Google Ads guide