$22.50
Average CPC
+328% vs $5.26 average
3.45%
Average CTR
4.82%
Conversion Rate
$385.25
Cost Per Lead
+450% vs $70.11 average
Source: WordStream 2025 (Home Services)
Not all home security company keywords cost the same. Here's what you can expect to pay based on search intent:
'Installation' with location indicates professional service need, not DIY research.
'Company' and 'near me' signal hiring intent for local professional installer.
'With monitoring' filters for customers who want professional monitoring service.
Camera installation is a specific service need, not product comparison.
'New' indicates buying intent rather than research or existing system questions.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your home security company campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when home security company searches convert best. Evening (6-10pm) when families are home and discussing security. Weekends for family decision making.
These keywords drain your budget without delivering quality leads:
Comparison researchers in early research phase.
Extended research mode, not ready to buy.
Specifically avoiding professional installation.
Avoiding monitoring contracts—your core revenue.
DIY product comparison, not professional service.
At $22.50 per click, here's what you need to generate leads:
Minimum Monthly Budget
$4,000
Recommended Range
$5,000-$12,000/month
At $385.25 CPL and 30% close rate, each customer costs $1,284 to acquire. Security customers have high lifetime value: $40-60/month monitoring = $480-720/year for 5-10+ years. One customer represents $2,400-7,200+ lifetime revenue. Acquisition cost justified by recurring revenue model.
Common Mistakes
7 costly Google Ads mistakes for home security
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Home Security Audit
Complete home security company Google Ads guide