'Installation' with location indicates professional service need, not DIY research.
'Company' and 'near me' signal hiring intent for local professional installer.
'With monitoring' filters for customers who want professional monitoring service.
Camera installation is a specific service need, not product comparison.
'New' indicates buying intent rather than research or existing system questions.
These keywords drain your budget without delivering quality leads:
Comparison researchers in early research phase.
Extended research mode, not ready to buy.
Specifically avoiding professional installation.
Avoiding monitoring contracts—your core revenue.
DIY product comparison, not professional service.
Build campaigns around these specific services:
Security system installation
24/7 monitoring
Security cameras
Smart home integration
Commercial security
Access control
Fire monitoring
Two powerful tools for home security to improve your Google Ads performance