$22.50
Average CPC
3.45%
Click-Through Rate
4.82%
Conversion Rate
$385.25
Cost Per Lead
Source: WordStream 2025 (Home Services)
| Metric | Home Security | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $22.50 | $5.26 | +328% |
| Click-Through Rate | 3.45% | 6.18% | -44% |
| Conversion Rate | 4.82% | 7.52% | -36% |
| Cost Per Lead | $385.25 | $70.11 | +449% |
Competition Level
extreme
Monthly Search Volume
125,000+ monthly searches for 'home security' in the US
Main Competitors
National giants (ADT, Vivint, Brinks), DIY products (Ring, SimpliSafe, Wyze), cable/internet bundles (Xfinity, AT&T), and local security companies
Your Differentiator
Win with local service emphasis (we're your neighbors), no-contract options, integration with smart home, commercial security expertise, or premium/estate home specialization.
CPC Benchmarks
Average cost per click for home security
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Home Security Audit
Complete home security company Google Ads guide