$4,000
Minimum Monthly
~9 leads/month
$5,000-$12,000/month
Recommended Range
Best ROI sweet spot
$1284
Cost Per Customer
30% close rate
At $385.25 CPL and 30% close rate, each customer costs $1,284 to acquire. Security customers have high lifetime value: $40-60/month monitoring = $480-720/year for 5-10+ years. One customer represents $2,400-7,200+ lifetime revenue. Acquisition cost justified by recurring revenue model.
September, October, January, June, July
Consider 20-50% budget increase
March, April, May
Reduce or reallocate spend
Maintain steady investment as security purchases happen year-round. Increase budget in September (back-to-school), January (post-holiday security awareness), and summer vacation months. Crime news and local burglary reports can create sudden demand spikes.
Two powerful tools for home security to improve your Google Ads performance
CPC Benchmarks
Average cost per click for home security
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Home Security Audit
Complete home security company Google Ads guide