ROI Calculator

Google Ads ROI for Home Security: What to Expect

Based on industry data, home security company businesses can expect 382% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $4000/month Budget

$4000

Monthly Ad Spend

Leads/Month

Customers/Month

382%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$4000

÷ Cost Per Lead$385.25

= Leads per Month10

× Close Rate (30%)3 customers

× Average Job Value$6,420

= Monthly Revenue$19,260

At $385.25 CPL and 30% close rate, each customer costs $1,284 to acquire. Security customers have high lifetime value: $40-60/month monitoring = $480-720/year for 5-10+ years. One customer represents $2,400-7,200+ lifetime revenue. Acquisition cost justified by recurring revenue model.

Factors That Affect Home Security ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Home Security Google Ads Resources

CPC Benchmarks

Average cost per click for home security

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Home Security Audit

Complete home security company Google Ads guide