$6.75
Average CPC
+28% vs $5.26 average
4.68%
Average CTR
6.95%
Conversion Rate
$82.5
Cost Per Lead
+18% vs $70.11 average
Source: WordStream 2025 (Home Services)
Not all flooring contractor keywords cost the same. Here's what you can expect to pay based on search intent:
'Installation' clearly indicates need for professional service, not DIY or product shopping.
'Installer' and 'near me' signal ready-to-hire intent for professional installation.
'Contractor' indicates professional services needed, not retail shopping.
Cost research indicates serious buyer getting estimates, not researching DIY.
Refinishing requires professional equipment—no DIY competition.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your flooring contractor campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when flooring contractor searches convert best. Weekend mornings when homeowners are home evaluating floors. Weekday evenings (5-8pm) for research and estimate requests.
These keywords drain your budget without delivering quality leads:
DIYers looking for tutorials, not installers.
Early-stage inspiration browsing, far from hiring.
Product research, may buy at Home Depot for DIY.
Retail shoppers, not installation customers.
Product comparison, not installation search.
At $6.75 per click, here's what you need to generate leads:
Minimum Monthly Budget
$2,000
Recommended Range
$2,500-$6,000/month
At $82.50 CPL and 30% close rate, each customer costs $275 to acquire. Average flooring installation: $4,000-12,000. Customer acquisition cost is well under 10% of project value. Flooring leads to referrals and repeat business (other rooms, refinishing).
Common Mistakes
7 costly Google Ads mistakes for flooring contractors
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Flooring Contractors Audit
Complete flooring contractor Google Ads guide