$6.75
Average CPC
4.68%
Click-Through Rate
6.95%
Conversion Rate
$82.5
Cost Per Lead
Source: WordStream 2025 (Home Services)
| Metric | Flooring Contractors | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $6.75 | $5.26 | +28% |
| Click-Through Rate | 4.68% | 6.18% | -24% |
| Conversion Rate | 6.95% | 7.52% | -8% |
| Cost Per Lead | $82.5 | $70.11 | +18% |
Competition Level
high
Monthly Search Volume
78,000+ monthly searches for 'flooring installation near me' in the US
Main Competitors
Big box store installation (Home Depot, Lowe's), flooring specialty retailers, general contractors, and specialized flooring installers
Your Differentiator
Win with material specialization (hardwood experts, tile specialists), showroom experience, manufacturer partnerships (certified installer), or turnkey service (we handle everything including furniture moving).
CPC Benchmarks
Average cost per click for flooring contractors
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Flooring Contractors Audit
Complete flooring contractor Google Ads guide