$2,000
Minimum Monthly
~21 leads/month
$2,500-$6,000/month
Recommended Range
Best ROI sweet spot
$275
Cost Per Customer
30% close rate
At $82.50 CPL and 30% close rate, each customer costs $275 to acquire. Average flooring installation: $4,000-12,000. Customer acquisition cost is well under 10% of project value. Flooring leads to referrals and repeat business (other rooms, refinishing).
March, April, May, September, October
Consider 20-50% budget increase
December, January, July
Reduce or reallocate spend
Allocate 50% of annual budget to spring renovation season. Maintain moderate investment in fall. Reduce budget in winter and mid-summer. Use slower seasons for commercial flooring campaigns if you handle commercial work.
Two powerful tools for flooring contractors to improve your Google Ads performance
CPC Benchmarks
Average cost per click for flooring contractors
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Flooring Contractors Audit
Complete flooring contractor Google Ads guide