'Installation' clearly indicates need for professional service, not DIY or product shopping.
'Installer' and 'near me' signal ready-to-hire intent for professional installation.
'Contractor' indicates professional services needed, not retail shopping.
Cost research indicates serious buyer getting estimates, not researching DIY.
Refinishing requires professional equipment—no DIY competition.
These keywords drain your budget without delivering quality leads:
DIYers looking for tutorials, not installers.
Early-stage inspiration browsing, far from hiring.
Product research, may buy at Home Depot for DIY.
Retail shoppers, not installation customers.
Product comparison, not installation search.
Build campaigns around these specific services:
Hardwood floor installation
Tile flooring
Vinyl plank flooring
Carpet installation
Floor refinishing
Laminate flooring
Commercial flooring
Two powerful tools for flooring contractors to improve your Google Ads performance
CPC Benchmarks
Average cost per click for flooring contractors
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Flooring Contractors Audit
Complete flooring contractor Google Ads guide